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    Helping Waterloo Region
    Love Where They Live

    From affordable everyday flooring to exclusive premium collections, we combine expert advice, quality flooring, and professional installation to help you create a space you’ll love for years to come.

    Proudly serving Kitchener, Waterloo, Cambridge, Guelph, and surrounding areas for over 30 years.

    Every Home Has a Story.
    Your Flooring Should Too.

    Choosing new flooring is about more than selecting a colour or style. It’s about finding a floor that fits the way you live.

    Whether you’re looking for durable flooring for a busy family, timeless hardwood for your forever home, or affordable flooring for your next renovation, our experienced team is here to help you make a confident decision.

    Affordable Flooring

    Smart Flooring for Every Budget

    Beautiful, durable flooring doesn’t have to break the bank. Explore quality options that deliver style, performance, and value for every home.

    Premium Collections

    Exclusive Collections

    Discover beautifully crafted flooring featuring premium materials, innovative designs, and exclusive styles available.

    Explore Our Flooring Collections

    Wall & Floor Tile

    Timeless Style. Endless Possibilities.

    Mosaics

    Small Tiles. Big Design Impact.

    Carpet

    Soft Comfort for Every Room.

    Luxury Vinyl

    Stylish. Durable. Made for Everyday Living.

    Laminate

    Beautiful Wood Looks. Built to Last.

    Why Home Owners Choose Factory Flooring

    Proudly serving Waterloo Region for over 30 years with quality flooring, honest advice, and exceptional service.

    Frequently asked questions

    For busy households, Luxury Vinyl Plank (LVP) and SPC flooring are among the best choices. They are highly durable, scratch-resistant, and 100% waterproof, making them ideal for homes with children, pets, and active families. Modern laminate flooring is another excellent option, offering outstanding durability and realistic wood looks at an affordable price.

    The best flooring for your home depends on your lifestyle, budget, and the room where it will be installed. Our flooring experts are happy to help you compare your options and recommend the perfect flooring for your needs.

    Yes! We work with experienced, professional flooring installers who take pride in delivering quality workmanship. Whether you’re installing luxury vinyl, laminate, hardwood, carpet, or tile, our expert installation team ensures your new floors are installed correctly and built to last.

    From measuring and preparing the subfloor to the final finishing touches, we’ll help make the entire process as smooth and stress-free as possible. If you prefer to install your flooring yourself, we’re also happy to provide expert advice and the quality materials you need.

    Yes! Many types of flooring, including laminate and click-lock luxury vinyl plank (LVP), are designed with DIY installation in mind. If you have the right tools, take accurate measurements, and follow the manufacturer’s installation guidelines, many homeowners successfully install their own floors.

    However, for the best results—especially with hardwood, tile, stairs, or large, complex spaces—we recommend professional installation. Our experienced team can ensure your flooring is installed correctly, helping to protect your investment and maximize its performance and lifespan.

    Whether you’re planning a DIY project or prefer expert installation, our team is happy to help you choose the right flooring, provide installation advice, and ensure you have everything you need to complete your project with confidence.

    Yes! We offer flexible financing options to help make your flooring project more affordable. With a simple application, you can receive a credit decision on approved credit (OAC), and once approved, you can use your available credit right away to purchase your new flooring.

    Whether you’re renovating a single room or updating your entire home, financing can help you get the floors you want while spreading the cost over time. Visit our showroom or contact us today to learn more about our current financing options and how to apply.

    Yes! We encourage you to take flooring samples home so you can see how they look in your own space. Lighting, décor, and room size can all affect how a flooring colour or style appears.

    We have a large selection of samples available, and with a small refundable deposit, you can take them home to compare colours, textures, and styles before making your final decision. It’s a great way to choose the flooring that’s perfect for your home with confidence.

    The length of a flooring installation depends on the size and scope of your project. Factors such as removing existing flooring, repairing or replacing the subfloor, moving furniture, or installing intricate patterns can all affect the timeline.

    Many installations can be completed in as little as one day, while larger or more complex projects may take longer. During your consultation, our sales consultants will discuss your project, explain what to expect, and provide an estimated installation timeline based on the work being completed.

    Learning Center

    Kitchen Flooring Guide: Best Flooring Options for Your Home

    READ MORE →

    What Is the Best Flooring for Dogs and Pets?

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    Vinyl vs. Laminate Flooring: What’s the Difference?

    READ MORE →

    How Do I Know What Is the Best Flooring for My Home?

    READ MORE →

    How Much Flooring Should I Buy?

    READ MORE →

    Ready to start your flooring project?

    Visit our showroom, schedule a free estimate, or talk with one of our flooring specialists. We’d love to help!

    Monday - Tuesday 9AM - 6PM
    Wednesday - Friday 9AM - 7PM
    Saturday 9AM - 5PM
    Sunday 11AM - 5:00PM

    990 Victoria St. N.
    Kitchener, ON. N2B 3C4
    Ph. 519-571-0550
    Email. fflooring@gto.net

    Service Area - Kitchener | Waterloo | Cambridge | Guelph | Ayr | Elmira | New Hamburg | Stratford | Surrounding Area

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